An Introduction to Internet Marketing
Simply put, Internet Marketing involves taking specific actions
that drive qualified visitor traffic to your website.
An effective Internet Marketing campaign will increase your website ranking on all the main search engines and position your products and services in direct view of your customers online, this is achieved by ensuring your website appears high under a number of search phrases your target market is searching for.
Someone who searches for a particular type of product on a search engine and finds exactly what
they’re looking for is a better sales lead than someone who is on an website and happens to see an
advertisement for a particular product.
An Internet Marketing campaign will create awareness, consolidate brands, deliver targeted visitors, generate leads and drive sales.
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Internet Marketing offers a much better return on an investment than any other means of acquiring sales leads. It has also been proven that sales leads generated through search engine listings on the Internet are quite often easier to convert into actual sales.
Internet Marketing is the art of getting a web page listed high in the search engine results pages to drive people to a particular web page. Most of the major search engines today do not charge to be listed. Therefore, any sales leads acquired from search engine listings are virtually free; and therefore offer the best return on a marketing investment.
Top search engine positions, though, do come at a significant cost.
Someone must take the time to write quality web pages with a significant amount of content about a company’s products or services. This also requires daily monitoring of search engine positions, an active interest in promoting the company’s web presence, and keeping up with the latest techniques, tips, and tricks to keep the company’s products and services at the top of the search engine results. Just buying a domain name, redirecting it to a web page, and telling the search engines about the website address will not get top search engine positions.
Sales leads generated through search engine listings are quite often better leads.
Just about anyone can pay to advertise on a website, as long as they have the money. When it comes to search engines, though, it’s a little different. Search engines look at the content of a web page and determine whether that particular web page deserves to be positioned higher or lower than other web pages with content on the same subject. Search engines strive to provide their users with quality results. Therefore, they try to figure out which web pages are more relevant to the search term used being used.
Your business website can achieve better search engine rankings by:
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Identifying and solving your site’s search-engine related problems.
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Creating your best keyword phrase selections.
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Implementing strategies to make your website search-engine friendly.
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Optimising & Promoting your complete website & maintaining it.
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Paid & manual submissions to major search engines and directories.
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Reporting significant changes in your listing positions routinely.
Thanks the Techstore Team