The reasons why your website should Include a Blog
Why have a Blog?
Blogs build regular readership traffic. Because of their frequent updates, often daily, readers will return very frequently. A traditional static website has far fewer changes, and often requires coding and the assistance of a technical person or webmaster. There is no such requirement for blogs you can simply add the content yourself
simply and easily.
Because of these regular additions of fresh keyword rich content to your site, your website will become more popular with the search engines. The spiders will crawl your site more frequently and index your site more often. The new keyword laden content will create some pages that score highly in the search engine results pages (SERPs).
Content of a Business Blog
The content of a business blog should not be blatantly promotional in nature. Instead, it should provide that benefit more indirectly. Posting regular blog entries about industry news in your business area, fair and unbiased product information and reviews, new product development information, and business advice for your readers will establish you as an expert in your field.
Other bloggers (people who write and maintain blogs) will also promote your blog, by linking to any blog posts that interest them and their readership. Bloggers are free and generous linkers of the blogs they read. Many bloggers are completely unaware of their Google PageRank and often of their blog’s position in the search engine results. They freely link to blogs for the content alone. The search engines are, at best, a distant secondary concern.
You get free publicity and promotion for your blog from other bloggers. Since many of the other bloggers, who link to your blog columns, are in posting similar themed content on their own blogs, you get the benefit of any topic sensitive PageRank that may be implemented by Google. You also get some much needed link popularity and some PageRank boost that help your site in the search engines.
Blogs bring a human element to your business
The very concept of adding a human element to your business, may seem a little obvious to many people. On the other hand, many business and website owners have overlooked the benefits of placing a personal stamp on their business. A blog can provide precisely that human element for you.
The first thing you will notice about a business blog is its frequent number of updates. Almost every day a new post or column is added to the blog. The posts are usually written in a conversational tone and often contain personal elements about the writer. Those personal elements are where the human face on the company appears.
As your readers return daily, and your blog is written in a manner that encourages repeat visitor traffic, your visitors get to know you as the author on a more personal level. The personal writing will include information about you as an individual, as well as information about your company.
Because your blog readers return at least several times per week to read your latest blog postings, you begin to develop a rapport with them. Over time, they become familiar with you and naturally become customers. It is generally agreed by marketing experts that people prefer to do business with people whom they know and trust. A blog helps to develop that trust in you and your products and services.
Promotion online with blogs
The online promotional benefits of a blog are numerous and powerful for your website. The immediacy of your blog can provide up to the minute information about your company to existing and potential customers and clients.
Your blog will develop a loyal daily readership over time. The importance of that readership is its business potential. Every one of those regular visitors is a possible future customer or client. By visiting your blog every day, many of them will be interested in checking out your main business website. In that sense, a blog is a customer attractor for your company and its products and services.
By means of the ubiquitous comments systems found on most blogs, reader feedback can be almost instantaneous. Don’t worry about the potential for comment spam or abusive comments. While a potential annoyance, they are minimal compared to the benefits of personal interaction with your visitor traffic.
Most blog platforms contain a built-in comment feature. If your blog system doesn’t include one, there are many good third party add-on commenters available. E-mail spam doesn’t prevent a business from using e-mail. Comment spam shouldn’t stop you from having a commenter added to your blog either.
Promotion offline with blogs
Blogs, surprisingly, can have some solid offline benefits for your business. One of the most important is the value of your blog to the media. Blogs are regularly scanned by the mainstream and the trade media outlets, vis RSS feeds, for news story ideas. Your breaking news story is of interest to the journalists in your field.
Be certain that you have easy to access contact information, on your blog and on your website, so reporters can make instant contact with you. They are often on very tight deadlines and can’t wait to find you. By being available, your business story can be told, and you can also be quoted as an expert in other news stories. You may also find yourself being contacted as an expert speaker in your business area. The blog will establish your authority credentials.
Your blog will already have helped establish you as an expert, in your field of business, because of your daily informative posts. Since blogs are still relatively new to the business arena, you will also be seen as being on the leading edge of innovation, for your industry. You know that can never be a bad thing.
Be certain to include your blog URL on all of your business cards, letterhead, and everywhere else your main website URL is included. Many people will visit your blog for information, who might not otherwise visit your business site. They will often use the blog as an entry to your company website, and eventually become customers or clients.
Conclusion
The promotional advantages of adding a blog to your existing website, or as a stand alone blog, are many and powerful. The addition of a blog component establishes you as an expert in your field, reaping rewards as a media spokesperson or a public speaker, in your area of endeavor. Being a blogger places you and your business on the leading edge of your industry. Standard offline promotional techniques will also pay dividends when applied to blogs.
Online, your blog will pick up many solid and theme related links from other bloggers, and from traditional websites. The topic sensitive links created will boost your Google PageRank and your search engine results for your main keywords. Often, your blog will provide another search engine result for your business keywords, creating another entry into your main business website.
Because of the freshness of blog content, it is crawled often by the various search engine spiders. That frequent addition of newly crawled content to the search engine indexes will enhance your level of visitor traffic.
Through the use of RSS feeds, your blog posts will be instantly available to your blog subscribers. Used in conjunction with your existing e-mail newsletter, your blog’s RSS feed will keep your readers up to date on your business and your products.
Add a blog to your promotional efforts, and reap the rewards, both on the internet and offline as well.
