Bounce rate is the number of people who leave the website immediately after
visiting in context with the number of people visiting the site.
The bounce rate will be calculated when the visitor hits the back button
after having entered the main page of the website.
The length of time to call a ‘back hit’ as bounce varies in a big way.
There are many reasons why people leave the website instantaneously.
However, the following suggestions can help you reduce the bounce rate up to a great extent:
- Increase the load time:
The longer your website takes to load, the more will be your bounce rate.
The graphics should load quickly otherwise people will leave the website.
The text should load before the image to keep the interest of the visitors alive.
Moreover, the website should not take too much of bandwidth to get loaded.
- Easy navigation:
The visitors should know where they have to go to get the information they are seeking.
Putting a site map can be a good idea.
Let them know beforehand what they are going to get in the next page.
This will get them glued to your site for longer periods.
- Use small chunks of information:
The information that you put in your website should not be stuffed in one place.
Divide the information into smaller portions and connect it with “more” link.
This will allow the visitor to seek the relevant information if required and the time spent on the website will be longer.
- Give clear instructions:
If you want the visitor to go to the next page, then you must specify what he will find there.
Give details of the information available in the next page so as to give quality information and to avoid wastage of time.
- Relevant keywords:
One of the biggest reasons for bounce rate is the irrelevant keywords.
The visitor finds it extremely inconvenient and irritating if he is directed to a page that has no information that he is looking for.
Thus it is extremely important that you use keywords that are relevant to your website.
- Use Meta description:
The Meta description of your website can also reduce the bounce rate.
The visitor can read the Meta description before visiting the website.
This will help them in getting the information that they are seeking.