Search engine optimization is a means
for getting better and higher rankings in search
engine results for targeted keywords, thus
ensuring better volume and quality of traffic
to the website from the search engines.
Search engine optimization entails many different
methods of achieving the desired results. Many of
these techniques are allowed by Search engines
and are known as White Hat search engine optimization,
while others known as Black Hat SEO are discouraged and
can even lead to blocking of your website.
In this article, we will briefly discuss the various white hat search
engine optimization techniques while giving a short account
of the black hat techniques to be avoided.
Keyword Research
The keywords you choose and optimize your site for are the most
important factor in getting targeted traffic to your website.
You can use help of online tools like Google Keyword Tool in
researching the various options for keywords.
It will give you the competition for your keyword and other
similar keywords, and also the amount of searches performed for them.
Choose keywords which have high searches amount with minimal competition.
Building Links
Links from other sites to yours are a good way of search engine optimization
and improving your rankings in search engines.
Submitting your site to web directories, participating in link exchange programs,
blog commenting and forum posting with back links to your website are effective
link building methods.
Another good method of getting one way links which are given more weight age
by search engines is by submitting good written articles related to your field
in article directories and ensuring each article has a link back to your site.
Content Fine-tuning
The importance of good, informative, and fresh content can never be undermined
in search engine optimization. Good content automatically attracts repeat visitors
and works as a natural link building tool with people linking to your site for its content
value. Updated content will also have your page indexed by search engines regularly
having updated information available to your visitors.
Your content should also make use of your keywords judiciously,
maintaining a good keyword density.
Website Design and Coding
For good search engine optimization it is imperative that the website design
and coding is done properly. Proper use of Meta tags, alt tags, headers,
anchor text, and file names and directory structure is important to ensure
that your site is fully indexed by search engines. At times to ensure that
your website is looking good not only to humans but also to search engines
you may need to use help from professional search engine optimization services
who will alter your site to achieve better results.
Black Hat Search Engine Optimization
Apart from the above mentioned search engine optimization techniques;
there are a lot of other techniques in practice which are discouraged by search
engines. These techniques, known as black hat SEO, usually give quick results
but are not safe as they can get your site blocked from search engines once found
out.
Keyword stuffing for getting higher keyword density, use of link farms for
link building, invisible text and links, and doorway pages are all techniques
which search engines discourage and can penalize.
To summarize, search engine optimization when done using proper
techniques can give you long lasting results and help you get more targeted
traffic to your site. Its also and effective component as part of an overall
internet-marketing campaign
Thanks the Techstore Team
