Website design has become one of the mot important aspects of advertising these days, the reason behind this being the gaining significance of the virtual marketplace. According to the latest statistics, almost 12.5% people in the entire world use the Internet to find what they are looking for, and this is a pretty respectable figure.
However, with the rising competition online, effective website design can be challenging to the designers and
webmasters engaging in the activity.
There are a few criteria for being successful in website design – they are, namely, content, search engine optimization, designing, ease of navigation, marketing, layout, etc. However, there are a few other things that the designers and webmasters should consciously avoid overindulging in. In fact, doing more of these than what is needed can be source of negative returns, thereby causing commercial loss.
Empathizing with what the stakeholders and the patrons need is extremely important for a website design to be effective. It is expected of a website designer to be well informed, having researched and read professionally inclined books, and applying the understanding acquired thereby. Obviously, the website design expert should be entirely conversant about the traits of a disappointing website, so that he/she knows what to avoid.
So, here are a few things that miserable websites do, which you should avoid while designing your website.
1. The miserably designed websites do not inform the users about the business they offer and their operations.
2. Their website design does not include email addresses or the relevant contact information to facilitate correspondence.
3. These websites use horrific colors for their pages – colors that do not go with each other or with the content.
4. The website design use backgrounds that are ugly.
5. These websites use preposterous texts that hardly coincide with the webpage background making it virtually unreadable.
6. These websites contain unpardonable spelling and grammatical errors.
Bearing these salient points in mind from the very beginning is the foremost duty of any website design expert. Done these, the following are some other points you should keep in mind.
Avoid Plug-Ins and Multimedia
A website design can never be effective in driving in traffic if it uses too many useless plug-ins and multimedia applications. These, in fact, are real nuisance and can deter a visitor from those elaborate download procedures. This is a definite handicap in finding what they are looking for and this may very well prompt them to look elsewhere. However, these things are a necessity for music and entertainment websites, and they can use these according to their business demands. Also, be picky about the various formats that the viewers can use. Website design image formats such as .JPEG, .GIF, and .HTML and audio formats such as .Au, .WAV, and .AIF are handy. PostScript formats are better if not used.
Use HTML old version
It is better to use the old version HTML because some universal browsers do not support the most specific features. Although the latest version HTML are far more user friendly and useful, the website design expert have to remember that most of the users do not yet use the latest versions. Therefore, in order to see more traffic, the previous version remains a better choice.
This was a quick check-list for effective website design and I hope these for you.