Website promotion is the means of 
generating improved traffic to your website.
Once you have spent so much time in producing an
effective and attractive website for your company,
you have to work at website promotion so that
surfers will be aware of the presence of your website.
The first thing you have to do for website promotion lies in submitting
your site to search engines and directories. This is because failure of
submission to major search engines leads to more time required for the
search engine to be aware of your website.
So the sooner you can get your website listed on search engines like Google and Yahoo,
the sooner you can reap the advantages of website promotion.
Submission of your website to online directories that have been indexed by
search engines is also an effective means for website promotion.
Blogging is an effective website promotion tool
Once you have your website indexed in a search engine, you have to
work on improving your ranking with the right website promotion tools like blogging.
As blogs will be constantly updated with new content, you get more keyword density
which leads to your website turning up more in organic searches.
Moreover, the more updates you make to the site, the more frequently search
engine robots visit to site to find new content.
And with blogs, you can create an rss feed where users can subscribe to
updates and permits syndication of content across the web.
While adding content to your website, you have to use keywords everywhere on the site.
Include them in the title, headlines, hyper links and of course, in paragraphs.
With the right keyword density, you are easily found on the web.
However too high a keyword density does not provide effective website promotion
as this is considered to be spamming and can lead to your website getting blacklisted.
Place your URL wherever possible for effective website promotion
Creating an email list and then sending out e-newsletters to these emails is effective
internet marketing technique. This is best done when you develop a steady flow of
traffic where you have to send newsletters with news, events, discounts and anything
special to the recipients.
The most important point of this website promotion tool is that you are reminding
the recipients of your identity and your service so that they will use your services
or at least refer you to friends.
You can also remind friends and clients of your services by placing your
URL on letterheads, emails, sell sheets, voice mails, business cards, etc.
This makes it easier for them to visit you and use your services when required.
Last, but not least, is using your site visitors and customer networks
for website marketing by spreading the word about the services your site provides.
You could consider creating a video to place in social networking sites like
You Tube or perhaps write an article for another site.
Once you get the ball rolling, there will be nothing to stop your website promotion.
The end