There are some very important and essential factors that need be considered
when choosing a domain name for an international business.
First of all, it is amazing how some brand consultancies make scary errors of
recommending names that are intended for international business without
first checking the availability of the domain names being recommended.
Again, when trying to decide on branding, do not forget to bring the domain
into view – given the fact that the two in recent time are too closely linked to
be separated and especially so, when it comes to the international scenario.
Marketers tend to follow the single global identity
Single identity has a wide appeal to marketers. The evidence is clear with
the popularity of dotcom built sites among global marketers.
But the simple truth is that single identity may be ideal for some, but not to all.
Above all, the global inference of going for a single identity, rather than going for
something that catches the attention of the CEO is also there to consider.
English or Keyword – Which One Suites, A Single Name?
For a potential global player, it is sensible to avoid the first snappy English name
that comes to heart, which perfectly seems to give the description of
your service.
Here’s an example, if you are a globally known localization consultancy,
it will be a shabby idea to choose your domain name as ‘Localization.com’,
especially if you have intentions of running the same domain name
across the entire world.
Here’s the reasoning: it is possible and easy for most of the English-speaking
population to assume that you only miss-spelt the word ‘localisation’.
On the other hand, if you intend using a keyword domain name,
here are essential things to do:
- Verify the meaning of such a keyword in the different languages;
don’t commit some blunders that were previously committed by many
when they choose a brand name which simply meant genitals in certain languages! - You may save yourself needless heartache in the future by checking
the global trademark registrations. - Verify the registrations in a vast domain names set, it is not sufficient to
check only the dot com, you may be surprised to discover that
another person is using that name actively in different markets.
A good number of trademark registrars are equipped with online systems to help
you verify if the registration trademarks you intend to use are already existing or not.
A simple means to checking the word-meaning of your intended name in other
languages is to reset the Google Keyword Tool to show ‘all languages’ and
‘all countries’.
If you eventually come across huge amount of search results for
a keyword you supposed to be flawless, take a closer look and
you may be amazed to discover certain unanticipated and funny meanings that
you would not want to associate your business with.
Abstract Names – Secure Abstracts
Generally, it is quite difficult to come across a reasonable domain name that
causes no problem either in English or other languages. The option that
most people prefer is an abstract name.
Such abstracts may entirely have no meaning;
example is concise acronym which may stand for anything. Alternatively,
it could be a coined or invented name usually based on combining various Latin
words into an entirely new name.
