There are many different techniques and strategies to promoting a Website,here are a list of typical Strategies.
Search Engine Marketing ( SEM)
The first place anyone looks when trying to find something on the Internet is on one of the numerous search engines. These are on-line searchable databases that list web pages submitted to their indexes.
Reciprocal Linking:
By making an arrangement to link your site to a similar online business as your own and vice versa – both parties can attract potential customers that they otherwise would not have received. This has proved an extremely effective promotional method.
Affiliate Programs:
This is a method of paying a commission to other web sites for promoting your goods or services with a link to your site. This method is used by Amazon.com – the most successful retailer on the web.
Copywriting:
The design of your site is the first impression a visitor will get of your site. However the most overlooked part of the site is copywriting. This is the text that will hook the casual visitor and turn them into a valued long term customer. Most design agencies were set up by either programmers or graphic designers – neither of which has a clue about internet marketing. We will turn your text into professional direct marketing copy that will entice visitors to take action.
Newsgroups & Mailing Lists:
These are on-line discussion groups which focus on a particular subject. By participating in these discussions you will have a very effective and highly targeted method of promotion. However you have to be subtle as no blatant advertising is tolerated.
Banner Advertising:
This is a straight forward advertising method, where your advert is displayed as a banner at the top of a successful web site. There are various methods of payment.
Bulk Email:
This is using email lists in the same way as a direct mail list. Using carefully targeted lists or opt in lists where the recipient has asked to receive information on a particular subject you can achieve excellent response rates which are way above conventional direct mail levels.
Content Providers:
In addition to connecting you to the Internet, some Internet service providers also have online forums. These can be used in the same way as newsgroups to submit articles associated with your products that subtly encourage people to visit your site for more information.
Conventional marketing:
This includes direct mail, press releases; advertising, posters, leaflets and stationary. Anywhere you promote the
address of your website.
